BRINGING BRAND AND TECHNOLOGY TOGETHER.
Overall the project had four core elements which needed to marry seamlessly together to both articulate the business and create a robust online infrastructure which offers a superb user experience:
- Brand - the creation of an edgy yet professional brand, one which would garner attention but one which can work well when creating digital user experiences.
- Website - develop a striking website which articulates the company’s proposition.
- Research Portal - Create a secure portal to facilitate the distribution of the company’s research reports to their research clients.
- Investor Portal - A secure and intuitive portal to help investors manage their investments.