KEY FEATURES

 

What’s a Fully Skilled Marketing Pod?

A marketing Pod is a blended marketing team consisting of three individuals with distinct marketing skills; these are Strategic Marketing Direction/Leadership, Creative/Design and Delivery. Each team consists of experienced marketers enabled by Proven’s comprehensive marketing resources and proprietary methodology.  

Where will my team be based?

With our standard plans, your team will be based in our offices but thanks to our technology and working practices it will feel like they are just sat in a different room.

Will there be additional fees?

The only additional fees you will incur are for third party costs. Examples of this could include Print, Advertising, Exhibition Fees, Web Hosting and Specialist Creative. All additional fees will be agreed with you in advance and invoiced to you separately. 

What is Essential Marketing Support?

We pride ourselves on not being clock watchers but we typically expect to undertake up to 4.5 hours per week of marketing support. This is a blended time of the whole team. Each team members time is weighted depending on their role.

What is Focused Marketing Support?

We pride ourselves on not being clock watchers but we typically expect to undertake up to 8 hours per week of marketing support. This is a blended time of the whole team. Each team members time is weighted depending on their role.

What is Enhanced Marketing Support?

We pride ourselves on not being clock watchers but we typically expect to undertake up to 16 hours per week of marketing support. This is a blended time of the whole team. Each team members time is weighted depending on their role.

What do you class as Top-level Strategic Direction?

We believe in the strategic alignment of marketing activity to explicit goals. Our Top-level strategic direction is designed to help businesses identify and monitor their marketing activity whilst providing limited advice and support. 

What is Key marketing strategy development?

Our marketing strategists will work with you to develop a simple formal marketing plan/strategy. This will be customised to your business objectives and act as a central planning resource.

What is Focused marketing strategy?

Our marketing strategists will work with you to develop a full marketing plan/strategy. This will be customised to your business objectives and act as a central planning resource.

What do YOU define as Marketing Planning? 

Organising and defining the aims of specific marketing activities through the creation of simple marketing briefs.

What do YOU define as Marketing Management?

Comprehensive marketing guidance akin to control and coordination a in-house marketing manager would provide. 

What is Marketing Activity Management?

The day to day co-ordination of a pre-agreed set marketing activities.

What is Essential Implementation?

Ideologically we are opposed to predefining the activity we undertake for our clients as their marketing needs will differ depending upon the nature of their business. However Essential Implementation encompasses the more basic marketing tasks such as Website Management, Email Communications and basic social media management.

We always take a pragmatic approach to what we will undertake for our clients and will look to implement those marketing activities which are right for each client as opposed to a rigid set of functions. 

What is Key Implementation?

Key Implementation encompasses marketing tasks such as Website Management, Marketing Systems Management, Basic Social Media Management, Email Communications as well as Basic Collateral development (such as flyers and posters).

What is Advanced Implementation?

Advanced implementation is the comprehensive deployment of marketing activity across all key channels and systems. 

What is Basic Creative Support?

This provides basic graphic design support using a predefined brand and assets. This could involve the creation of graphics for social media, website graphic content for blogs and articles as well as presentation graphics. 

What is Essential Creative development?

This provides broader graphic design support using a predefined brand and assets. This encompasses all our Basic Creative Support offers plus the development of marketing collateral and advertising graphics. 

What is Advanced creative development?

This is comprehensive graphic design support across all your marketing activities.

What do you mean by Content planning and deployment?

We will help you plan and deploy content as part of a content marketing strategy (also known as Inbound Marketing to some). This includes blog articles, digital advertising and lead magnet guides all designed to drive traffic to your website. We will then help you convert this traffic into paying customers. 

What do you mean by content planning, copy creation and deployment?

As per above but includes the drafting of content. 

What premium creative resources do I get access to?

Every business from time to time will look to undertake ‘showpiece’ marketing activity. This could be the creation of a promotional video, brand development, bespoke event or campaign graphics. 

Our team can when needed undertake such work for you either in-house or through our partner network. There will be no need for you to source additional suppliers and we will co-ordinate the project as part of your subscription. There will be additional fees for such projects but we are confident that through our buying power or our own competitive rates we can get you the best price on any project.  

Marketing help desk support

We provide all our clients with access to a dedicated marketing helpdesk. This means you can speak to your dedicated team whenever you need to; this could be just to ask a question, get an update on progress or brief in a piece of work.  

Our help desks are open from 8.30 am to 5.30 pm Monday to Friday. We also offer an out of hours emergency support service. 

What is the weekly marketing activity meeting?

This is a really important aspect of our service. This is a weekly planning meeting where we can provide updates on projects, report on successes, take new briefs and of course provide strategic advice. 

What is a Social Media Strategy?

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you're succeeding or failing.

What is Social Media Management?

Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analysing content you post.

What is Digital advertising management?

The deployment and management of internet advertising used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

 

MARKETING TECH STACK

 

Do I have to use the Tech Stack products you provide?

No, you do not need to implement these services. We provide these as part of our subscriptions because we know the importance of marketing tools in order to put marketing into action. But if you have your own suite of tools we are happy to work within your systems. Remember though one of the major blockers to doing good marketing is the lack of marketing systems and that is why we provide our clients with these tools. 

What is the Proven. Projects Activity Tracker?

Provided via Monday.com we will give you access to your own dedicated marketing planning portal for your in house team to interact with your marketing pod. In the portal, we can plan, co-ordinate and structure your marketing.

What is a Squiggle Email Signature?

Squiggle allows us to turn your entire in-house team’s email activity into a powerful marketing channel. Through Squiggle we can control every email signature in your business ensuring brand consistency. Most importantly though we can distribute marketing banners and calls to action via every email you send and as such we can turn every email into a marketing opportunity. 

Terms & Conditions

We provide Squiggle free to all clients with an active marketing pod subscription. The number of users licences provided varies depending on your businesses subscription. If you cancel your subscription then you will become directly liable for the fees. Additional user licences can be purchased.

Please note  

Squiggle currently supports Microsoft Outlook for Windows computers and Apple Mail for Apple computers. Web-based email accounts such as Gmail for Gsuite are currently not supported. 

HubSpot Marketing Starter Hub & CRM

Doing marketing depends upon having the right tools in place. HubSpot provides a powerful suite of tools in order to deploy your marketing. We believe that having such tools in place is vital and as such, HubSpot Marketing Starter Hub (up to 1000 contacts) and HubSpot CRM is included as a standard component within our packages (subject to certain terms and conditions). 

Terms & Conditions

The cost of HubSpot Marketing Starter Hub (at £42 per month) & CRM (Up to 1000 contacts) will be discounted against your Proven Subscription each month for 12 months. Your business will pay the HubSpot subscription directly to HubSpot and  your business will also be required to enter into a service contract with HubSpot. If you exceed 1000 contacts additional fees are payable to HubSpot and will not be discounted against your Proven Subscription. If you terminate your Proven Subscription before the end of the 12 month period you will need to continue to make payments to HubSpot until the end of your service contract with HubSpot. You are responsible for cancelling your HubSpot services should you choose to do so. Proven accepts no liability for the payment of your HubSpot services. ‚Äč

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