Until now, for most businesses Marketing is a series of compromises.
Creating the right mix of strategy and activity is typically time and resource-heavy. This means marketing is something which is settled-on rather than being aimed for.
Most business owners or leaders have a bizarre shared journey when it comes to developing their marketing functions.
Route A, They do it in house, if they are lucky they can create an in-house marketing team, but it is expensive to bring the right blend of leadership, strategic and technical skills under one roof limiting what marketing can achieve.
Route B, they work with specialist agencies to perform specific functions such as SEO or Digital Advertising but these activities quickly become disparate and uncoordinated without the in-house team to bring all these specialist activities together under a coordinated marketing plan.
Route C, They create a hybrid, possibly a Marketing Manager and some ad hoc agency resources but they end up with limited in-house capabilities and reactive prescribed activity.
By subscribing to a Marketing Pod you can be confident:
That your marketing team has the depth of skills to get the job done.
That your marketing team has the flexibility to easily scale with your business growth.
That you are getting value, as a subscription to a whole Pod typically costs less per month than employing one marketeer.
That best in class creative and technical skills are on tap, for those big projects.
That, if the time is right, you can seamlessly integrate cutting edge Marketing Technology at the best price.
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