Have you ever tried to buy something online? If you haven’t we would love to find out more, because at the last count:
67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in-store.
41% of Baby Boomers and 28% of Seniors will click to purchase.
This is not news nor is it in any danger of slowing down, but what you might not consider is that this also means that a lot more people are now researching the purchase of goods and services online. Most of us are even doing this on our phones and tablets with mobile search showing every indication of dominating searches in the next few years.
The answer is Paid Search or PPC. While you are building your web presence and working on SEO you can augment your efforts with PPC campaigns for crucial keywords. Both Google and Bing offer excellent platforms, For Google it’s Adwords and for Bing it’s Bing Ads. These are both fairly easy to navigate but we often find ourselves having conversations with clients who have taken up an offer from either Bing or Google which delivered no results. It doesn’t take us long to convince these organisations that it’s not the platform to blame, it’s the plan.
*stats taken from big commerce.com