Frank was conceived as a simple video teaser campaign in order generate interest in Proven and what we do.
Get people curious - we wanted them to visit our website, our social media and talk to us.
Showcase our skills - we wanted to exhibit how to create interest and awareness.
Keep it simple, and cost effective - we wanted to showcase what’s accessible for most businesses, no matter their budget.
Get our message across - when it's Proven, it works.
Frank is an eccentric wealthy character who can waste money on the latest fad. We story boarded our scenes showing Frank’s unsuccessful experimentation, through to Frank’s encounter with something that is Proven in the final scene.
When filming Frank, we did not use grand locations or costly sets, we created Frank’s world digitally in our studio and simply filmed our actor from the comfort of our offices.
Modern platforms and programmes provide us with powerful tools.
Our ambitions for Frank's world, were not limited by physical constraints.
We were able to add anything digitally. From cars and an Ambulance to Frank's ornate coffee table.
Our video was conceived to be broadcast via social media, but not all social media is the same. Each social network has a unique audience and social videos must be optimised for different channels. A video that works on Facebook may need editing before it is uploaded to Instagram. We identified that our target audience would best be reached via LinkedIn and Facebook and, as such, our video was developed to complement these platforms.