Building a Disrupter
We truly embedded ourselves within SITU's business and company culture to fully understand SITU's current marketing activity and the challenges they were facing. Based upon this research we worked with SITU’s management team to develop a comprehensive marketing strategy and set of activities.
It’s all about being ‘front and centre’ when the customer is looking to book accommodation, either online or via a travel management company.
SITU needed to be number one in their key markets when customers are searching for accommodation online, as well being the outstanding partner for the travel management industry.
We implemented a comprehensive SEO and Ad Words strategy for the business.
We developed a strategy to increase the impact of their account management processes.
A large part of SITU’s success has been due to their investment in digital infrastructure. This is not a one off activity, SITU’s management team know their prolonged success depends on the continuous improvement of their digital offering. We looked at the User Experience of SITU’s desktop and mobile websites and implemented a series of changes which have driven an increase in the number of online bookings.
SITU’s modern, strong and sophisticated brand stands out from it’s competitors. The imagery and design results in a powerful visual language which we have applied to a variety of collateral projects, which has greatly expanded the companies marketing resources.