SIMA (Securities Industry Management Association), originally 'The London Stock Exchange Management Association,' have been around for over 40 years. It is a group of individuals that was formed after personal membership of The London Stock Exchange ended. SIMA is now a community with an open platform of communication where individuals can discuss topics of interest and hear from high quality, high-status industry leaders.
SIMA wanted to painlessly transform their branding which was previously very dated. SIMA felt their old brand did not represent the organisation and alienated a potential generation of new members who would take the organisation forward in the years to come.
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