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There will be an estimated 2.77 billion social media users in 2019; Facebook alone has 2.27 billion monthly active users (Q3 2018), whilst Instagram and Twitter have 1 billion and 326 million respectively. These platforms heavily influence their users’ buying habits with three out of four consumers turning to social media when considering a purchase. And, when they’ve made a purchase, consumers often turn to social media for customer service and company updates.

What’s the lesson here? Don’t ignore or pay lip service to social media, it is an ever growing sales channel which can be accessed through the right strategy and content.

 
 

SOCIAL IMPORTANCE.
 

Social media as a sales funnel hinges on attracting your target market, it needs to engage them with your business and foster trust in your product or service. Exceptional content drives this but equally it is pivotal in converting them into leads and creating the opportunity to turn them into paying customers.

Did you know 83% of the people who sent a Tweet to a company and received a response, felt better about the company and were more likely to do business with them?

This highlights that social media strategy is not just about the bottomline, it should be about metrics across the customer lifecycle. By doing this you can start creating and targeting better social content with a broader measurable impact for your business.

GENERATING CONTENT.
 

Content is king when it comes to social media, each year we are seeing an exponential rise in content creation but we are equally seeing a drop in engagement. Why? Simply put, businesses are not thinking about what customers actually want to see and just pumping content onto social. Sound familiar?

A PROVEN STRATEGY.
 

We create sophisticated social media strategies and remarkable content which drives engagement all the way through the customer lifecycle. We tailor this to our clients and their target markets ensuring their social channels actually deliver what their audiences want and that their social delivers what they want. 

DELIVERING ROI.
 

Measuring ROI is critical for any marketing activity but many businesses struggle to measure the ROI of social media activity. We offer robust reporting for our clients which helps them attribute value over the entire customer lifecycle.

ONE STOP SOCIAL SHOP.

SOCIAL STRATEGY
 

Your prospective, current and returning customers are all on social. A good strategy accounts for this allowing you to track the results, integrating your social into your broader marketing strategy, generating true ROI and great customer relationships.

CONTENT CREATION
 

Visual content is 40 times more likely to be shared on social media, but this doesn’t need to be an image. The possibilities are endless, from short videos to GIF’s and infographics, the more varied your content, the more engaged your audience.

SOCIAL MANAGEMENT
 

Managing your social channels can be a daunting task, replying to your customer's comments and messages when they come in and keeping an eye on your brand mentions, but it doesn't have to be.


MAKE YOUR SOCIAL WORK.

Speak to our team about making your social media deliver for your business.

Contact Us Today