A cookie is a small text file that is downloaded onto your computer when you visit certain websites which is used to collect information about how you browse the site.

Cookies are used to:

  • Measure how you use the website so it can be updated and improved based on your needs
  • Remember the notifications you've seen so that we don't show them to you again
  • Remarket products or services that may be of interest to you and to serve relevant adverts on 3rd party websites

What cookies do Proven use?

The table below details the names of the cookies in use across the Proven website, the reason that they are used as well as the period of time that they remain in place.



Name Purpose Expiry
_ga This helps us count how many people visit our website by tracking if you've visited before 2 years
gid This helps us count how many people visit our website by tracking if you’ve visited before 24 hours
_ga Used to manage the rate at which page view requests are made 10 minutes


Name Purpose Expiry
_utma Like _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new to our website or to a certain page 2 years
_utmb This works with _utmc to calculate the average length of time you spend on our website 30 minutes
_utmc This works with _utmb to calculate when you close your browser when you close your browser
_utmz This tells us how you reached our website (for example from another website or a search engine) 6 months


Name Purpose Expiry
__utma, __utmb, __utmc, __utmv, __utmz, last_page, embed_preferences, has_logged_in, stats_start_date, stats_end_date, CAL, GAPS, N_T, S_adsense, adsenseReferralSourceId, adsenseReferralSubId, adsenseReferralUrl, adsenseReferralUrlQuery, APISID, HSID, NID, PREF, SAPISID, SID, SNID, SSID Vimeo sets a number of cookies on any page that embeds a Vimeo video. While we have no control over these cookies, they include a mixture of pieces of information to measure the number and behaviour of Vimeo viewers, to hold information about current viewing video settings as well as a personal identification token, if you are logged into Vimeo. Furthermore, a set of cookies regarding Google Adsense advertising campaigns might be set, which contain identifiers that record user browsing behaviour. There are some cookies that expire 10 years after first viewing a Vimeo video while most of them expire between a few days for up to two you close your browser


Name Purpose Expiry
Google Remarketing: There isn’t a specific cookie for Remarketing because it’s third party, but some examples of cookies that Google might use are IDE, ANID, DSID, FLC, AID, TAID, and exchange_uid. You can find out even more about the types of Google Cookies here: https://policies.google.com/technologies/types Used to distinguish users - the Google Remarketing cookie enables us to distinguish who has visited specific pages on our website so we are then able to advertise relevant content back to them. 18 months