Published: 16/01/2020 by Ross Chesterfield
Blockchain technology is transforming the world we live in and whether you noticed it or not we are living through a technological revolution; a period of change akin to the internet revolution of the 90s.
Here at Proven, we are in the vanguard of this change, doing what few marketing agencies have done before, by providing comprehensive marketing support to a leading blockchain startup.
We recently attended Blockchain Week in London with our client, helping them promote their forthcoming ICO. It was a truly an inspirational event with some amazing exhibitors applying this technology in some exciting and novel ways.
As marketers we were keen to talk to the entrepreneurs at this event, to learn about their experiences with marketing in this new arena. Interestingly we heard similar stories as we went around the event:
With hundreds of ICOs launching month after month it's hard to make the best ideas stand out.
With the success of an ICO relying on community engagement via channels such as Telegram. It's hard for teams to be attentive to their community and develop their proposition at the same time.
There are a plethora of options when it comes to promoting an ICO. All cost money and its hard to identify those which offer real value.
Marketing up to ICO needs to be fast and energetic, but teams often find it wild and uncontrollable.