Copy & Creative: Principals of Design to Remember

Published: 19/09/2020 by Kayleigh Walter

In this day and age, you’ll come across a variety of people. Some will consider themselves creatives while others believe they don’t have a creative bone in their body. You’ll come across individuals who feel they can design creatively but can’t write anything and you’ll have individuals who feel they can write but can’t design.

Everyone has the opportunity to be creative, some are more creative than others but everyone, no matter who can and should be creative. Some people might not be able to wrap their heads around the concept of design, others might just find it boring but it's always worth giving it a go because creativity is key to ensure successful marketing.

However you feel about it, there are a few things worth considering with every single piece of copy you write, whether it be for social media, an email or blog post. Chances are someone, if not you, is going to have to design something for it because design is essential for engagement with your content. If the image accompanying your link doesn't catch the readers eye, it won't get read. So here are a few things you could do to make the process of thinking creatively about your copy and creative that could really help improve your engagement.


The most important place to start is to find a tool you love to use. One that you enjoy using and one that makes sense to you. If you’ve yet to find a design software for you feel free to check out our blogs: ‘4 Free Mobile Only Tools to Create Social Media Content On the Go’ and ‘3 Free Pieces of Design Software You Need to Know.

Our personal favourites are the Adobe Suite and Figma. Even if you won't end up designing the creative yourself it's always handy to have access to design software and to have a basic understanding of how design works.

pineapple, creative, beach,


Just because you’re designing something, doesn’t mean you have to fill every inch of space or use every single colour. 

You may look at a piece of design that’s got all of your important text on it and think it looks too boring, too empty, that’s fine. Sometimes simple is best. Don’t bulk up the image with shapes and images that aren’t relevant, if it isn’t necessary to get your point across, there is no need for it. 

Some of the most beautiful and well thought out designs are the most simple.
colour, frame, creative


Choose your colours carefully because although to you the colour red might just be red, the truth is colours have emotions. Every colour can signify a mood or a feeling and it is crucial to remember this. The last thing you want is to have a beautifully written blog post about a happy and peaceful charity event and have the colour red throw it off because of its connotations.


As someone who loves using Adobe Spark, it’s always important to remember to get creative and experiment with fonts and layouts. What makes programmes like Adobe Spark and Canva great are all of the templates you can choose from, they're pre-designed so all you need to do is change the text and imagery, however the downside to this ease is that everyone else can choose the same templates too so it's important to do what you can to make the design your own. 

Even if you won’t end up designing it yourself, always try to keep the idea of design in your head when creating copy. Not only will it allow you to convey the important information through your creative to entice readers but it will also allow a final design that will encourage engagement and highlight your creativity.