Published: 18/09/2019 by Kayleigh Walter
As a business running Social Media, there are a lot of questions raised when it comes to your content, especially surrounding motivational quotes and if they add any value to your business.
I’ve always been the one following business posts on Social Media and now I’m the one posting business content so I’ve tried to take advantage of my thought process as a customer and the truth is, I am more likely to follow a business account that shares attractive motivational and positive posts.
Of course, I asked myself why do I do this? Why do I choose to follow businesses that often post motivational quotes over other business accounts that don’t? How do you feel when seeing a motivational or positive quote on your timeline?
After thinking about it I realised, I enjoy scrolling through my newsfeed and seeing these visually attractive, inspiring and uplifting posts because it’s nice to read something positive. There is a lot of negativity and self-doubt in this world and we as individuals can be really hard on ourselves so a positive and uplifting quote appearing on our newsfeed can be a gentle reminder that everything is going to be okay.
Motivational quotes are easily relatable and can resonate with a wide variety of people that would result in higher engagement levels that can be generated by targeted ads, which ultimately expands your reach. If your goal is to generate likes without any weight behind them, this would be the way to go. However, if you’re looking for something more conversion driven, motivational quotes won’t work on their own.
When done right motivational quotes will increase your brand engagement but they won’t necessarily increase your conversions, which is usually a businesses main goal. This will need to be done with a strong and consistent trickle of content across all of your Social Media accounts alongside your motivational content.
Share some of your favourite quotes, ones that make you feel positive and uplifted, but don’t pick them at random. Every quote you use should reflect your company’s brand, message and core values and be surrounded by creative content that shows who you are as a brand.
Businesses need to be personable, they need to be able to connect with their target audience and motivational quotes can help achieve this but it is important to remember they will not work on their own. To run a successful Social Media account they will need to be used in conjunction with a variety of strong, consistent brand-content driven creative.
Overusing Motivational quotes would not be beneficial to your business unless you simply want to generate likes and not a loyal audience. Be strategic in your use of motivational quotes and it will be an asset to your business.