Published: 18/09/2019 by Ross Chesterfield
However, to give Coca-Cola the credit they deserve, their artist Haddon Sundblom did create society’s modern vision of Santa Claus as the big, jolly man in a red suit.
Coca-Cola began running adverts featuring Santa Claus in the 1920’s but it was not until the 1930s that our current image Santa came to exist. Coca-Cola commissioned Sundblom to create a wholesome image of Santa for adverts to feature in popular magazines of the time and the rest, as they say, is history.
If you are interested in finding out a little more watch this fascinating video: